Postal Presents

For this project I designed the "Floating Net Lamp Shade". The form of the lamp evolved throughout the project, as i drew inspiration from the shape of gum nuts and antique nautical lamps .When assembled the lamp shade casts shadows around the room reminiscent of a net or spider web. The lamp was cut with a laser cutter from 3 sheets of 3mm A4 MDF. I designed this product for a more technically inclined user as assembly requires some skill.

Annie Leonard: The Story of Stuff

That's alot of information in 20 minutes. Annie Leonard describes the system and processes that anyone involved in consumer goods has somewhat of a role in the materials economy. This is described as a linear system on a finite planet, where there are limitations in the cycle and thus problems appear. We are exploiting the environment -- undermining the variability for people to live and running out of resources fast.
Other important problems described include the release of chemicals and toxic materials. There are thousands of synthetic chemicals which can result in huge impact on physical and mental health; such chemicals are used in manufacture to make new products. However what goes in must come out and thus those chemicals may still remain in the product after manufacture.

I believe the major message in this movie is that consumerism now undermines fundamental, moral, humanitarian values. This consumerism offers no consideration to the detrimental effects it has on the environment and users well being. Money is power, and the corporations providing our products hold all the power. Governments put in place to monitor and sustain the well being of people are hierarchically lower, hence consumerist domination.
Monotonous advertising constantly tells users to upgrade using fear tactics. The fear of being left behind, or inferior to peers who do sport the most cutting edge products is a mechanism used to discard the old and sell the new. The result is further harmful production and manufacture, and more waste.

PROJECT ONE : Bread Clip Peg

Product

The Bread Clip Peg

Purpose

To hang clothes and other assorted garments.

Target Market

18-25 Inner City student

Design Features
The peg clip is a solid easy to us peg. It is virtually indestructible and weather proof and offers the user a greater sense of individuality while in the privacy of their own home.




Physical:The Peg clip has a solid and durable form.
Psychological:The secondary function of a familiar object gives the user a sense of individuality.
Ideological:Aimed to be manufactured from recyclable materials the product gives the user a greater sense of achievement.
Social:The clips uses the association of its primary function in its aid, as its new form becomes a focal point or discussion.