Objectified

I was interested to see what Gary Huswit would focus on in Objectified after seeing his previous design doco/narrative Helvetica . Once again Huswit illuminates the fact that everything that we interact with in our life has been designed, and behind every object is also a very long story.

People dont buy products because they're obligated...people buy objects that speak to them.
Every objects has the potential to make an emotional connection with its user and the designers role is to make that connection happen. Without it, the designer will surely fail.


One thing that kept hitting home with me was that most of the designers seemed to hold onto a memory which is constantly inspiring them. For example Naoto Fukasawa's experience of peeling potatoes gave him a tactile relationship with the form. Or Kareem Rashids radio which calmed him with its simplicity. All good design has the power to captivate.


"70% of the world is completely impractical, 70% of the world is uncomfortable." - Karim Rashid


"Are the things we are doing having an effect, and making change?" - Karim Rashid


"Designers spend most of their time designing products and services for the 10% of the worlds population that already own too much. When 90% don't have even basic products & services to lead a subsistent life." - Alice Rawthorn