I found this video very interesting, Lovegrove’s passion for organic design and the notion that design can touch the soul is inspiring. His extensive research in natural forms, especially exploring natural growth patterns that are unrestricted by form, allows Lovegrove to liberate form in his designs, and consequently makes him unique.
Lovegrove admits that he disregards direction in his design, while allowing instinct to take its place. Surrounded by skeletons, images of extreme close-up cellular structures and the famous stair set inspired by James Watson's DNA model, Lovegrove is seemingly the bridging medium between natural products of evolution and objects of design. Infatuated by evolution and natures growth patterns, Lovegrove comments on how natural things are in the purest form.
The expression 'fat-free' intrigued me as to his approach to the aesthetics of design, where he tries to eliminate all extraneous elements. "Minimal structure - maximum beauty". These ideas can be seen in the Go Chair and the Moroso Chair, which fuse the key functionality elements of the chair, and raw elements of form inspired by the bones and cellular structure in organisms.
I really enjoyed this viedo and Lovesgroves personality obviously translates into his design, however the negativity he projects over other paths of design makes him come across as slightly narrow minded.
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