Paul Bennett talks about how the little things in design are the things that can really make an impact, and how the simplest solutions are practical etc. "The blinding glimpse of the bleeding obvious "The philosophy behind it is that designing is not always about new ideas and solutions to problems, little things around us that we look past everyday can bring out new opportunities for development. Relating to this Bennett touches on how everyone is actually designing, people design their own experience subconsciously; such as the teabag string around the cup handle. We are using the little things around use to facilitate ourselves, and in a way creating our own design solutions.
By viewing the environment around you can define how a product is developed and eventually produced. Bennett gives examples of things in the world that came about were from observing the area around them. Sesame Street came about from a mother seeing her daughter in front of the telly watching the test card waiting for the programs to start. Velcro was developed because a man walking his dog got his socks covered in burs. The reflectors 'cats eyes' on the road came about because the inventor saw the reflection of a cats eye while driving.
What I also find intriguing is that there is a need for a designer to know the market, to know, to be and live like the people they are designing for. By putting themselves into someone else's shoes there is a whole new level of understanding. For example the designer for IKEA was sitting under tables to understand a child's point of view. Through this they found that children have a different way of thinking, by understanding this, they were then able to create a storage product more suited to a child.
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