Designing Dream Machines

This videos main message was the importance of the designers role in a design firm when breathing life into an idea within a client based relationship. It deatils the roles that the design takes on such as researching and analysis existing products in the market to nurturing and developing ideas and creating a prototype.

This video also highlights the industry concept of client satisfaction. To be successful in design, designers must produce products that are the culmination of good design elements, relevant to the time and the needs/requirements of clients. Client satisfaction is just as crucial as good design. As it is impossible to know exactly how a client will react to a design, constant communication between designer and client is essential throughout the design process. To avoid ultimate disaster, communication should constantly take place.

The video shows the design process from the initial exposure of the problem through the stages of finding a solution, then developing a way of communicating the elements of good design in that solution and finally to manufacturing.